Competitor Intelligence Report
Every complaint is a product gap. Every 1-star review is a feature request. Every frustrated user is a customer waiting to switch. We pulled thousands of real complaints and clustered them so you can see exactly where Asana is bleeding — and what you could build to take their customers.
The core collaboration feature of @mentioning colleagues fails consistently, making team communication unreliable.
"I CAN'T MENTION COLLABORATORS with @ when leaving a comment, nothing happens when I click on suggested names"
"Crucial feature to tag people in the comments work rarely."
Android users in particular find the app stuck on the login screen or completely unable to launch.
"The app won't even open. I tried to uninstall and then reinstall, but it wouldn't work."
"The app just doesn't open on Android devices. It just gets stuck on the login page."
Routine updates introduce regressions that break fundamental task management — reordering, moving, and adding tasks.
"Every other day, I have to uninstall and reinstall this app because it won't let me reorder tasks or add/delete new ones."
"I can't shift tasks between custom sections. A new task that is created under the default to schedule section can't be moved"
Completed tasks from weeks ago reappear on mobile while being correctly marked done on desktop, destroying trust in the data.
"app is slower than web version, important comments don't even load on time"
"Almost never works correctly on Android as it shows tasks from weeks ago that have been completed — not visible on laptop, but the app doesn't update properly"
Power users find the mobile app so stripped down that they are forced back to desktop for any serious work.
"To say it falls short compared to the desktop version is an understatement. It won't allow you to paste your clipboard as multiple subtasks."
"doesn't provide the same task grouping functionality as the website, and the web interface is a pain to use on a phone"
Basic actions like renaming a workspace or removing a member are inexplicably difficult to find and execute.
"For being a project management app it makes managing projects particularly difficult. Why on earth adding or removing a workspace is so tricky"
"the worst UI/UX design of any app I have had the displeasure of installing"
Long-time users lose entire accounts without warning, and trial users find their work locked away behind paywalls.
"I've been using this product for over 10 years. I logged in yesterday and my entire account is gone."
"after the trial ends it just locks my asana webpage and blocks my access to my work unless I paid and upgrade my account. I lost my work here."
The pricing page omits the 2-user minimum, making Asana unusable and misleadingly priced for solo users and consultants.
"They conveniently omit from their pricing/plan comparison page that you must sign up for a minimum of 2 users, so it's useless for self-employed consultants"
"why tf I can't find the purchase option"
Executive Summary
Asana is losing users through a combination of Android instability, account-destroying regressions, and deceptive pricing that locks out solo users and consultants entirely. The core collaboration feature — @mentions — is broken, which is an existential problem for a team coordination product. A reliable, mobile-first task management tool with transparent solo-user pricing and a genuinely stable Android client would immediately capture this displaced segment. The ten-year customer who lost their entire account represents the trust failure at scale.
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